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Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis
This paper is a contribution to the literature on the evaluation of the persuasive features of hotel chains websites. The paper first separates hotel chains according to their category (luxury, midscale and economy) and ...
Cyprus’ image- a sun and sea destination- as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus.
Cyprus is established as a summer destination. To aid the destination in developing its winter season as well, this research uses a qualitative, interpretive, inductive approach to explore the tourists' visitation motivations ...