Now showing items 1-6 of 6
Rapid Situation Analysis: a hybrid, multi-methods, qualitative, participatory approach to researching tourism development phenomena
(Taylor & Francis Group, 2010-10)
This study develops a hybrid, bottom-up approach to field research, namely Rapid Situation Analysis, and implements it in Ghana. It draws on elements from two existing participatory methodological approaches: Rapid Rural ...
Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis
This paper is a contribution to the literature on the evaluation of the persuasive features of hotel chains websites. The paper first separates hotel chains according to their category (luxury, midscale and economy) and ...
Is ‘Second Life’ Taking Over ‘Real Life’? Sociability and Social Interaction within the ‘Second Life’ Environment: an Electronic Ethnographic Study
(Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB, UK, 2014)
Is it too early to make deductions about the impacts of Second Life (SL) (a virtual online environment) in Real Life (RL)? Should there be any concern of SL taking over RL or maybe not? In order to address these questions ...
The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Nowadays, firms try to comprehend crucial factors impacting on consumer behaviour to sustain themselves in the market. Although these factors may vary and depend on many external and internal environmental influences ...
Cyprus’ image- a sun and sea destination- as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus.
Cyprus is established as a summer destination. To aid the destination in developing its winter season as well, this research uses a qualitative, interpretive, inductive approach to explore the tourists' visitation motivations ...
Cyprus as a winter destination: An exploratory study
(Cognizant Communication Corporation, 2012-11)
Seasonal fluctuations of demand are regular in the Mediterranean islands. This could be attributed to the distinct qualities of island destinations, their vulnerability, peripherality, and isolation. This article aims ...