Conceptualizing Social Sustainability in the Business Operations
T. Helo, Petri
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One of the most important challenges faced by business managers today is the integration of sustainability into their core functions. The contemporary enterprise is forced to leap forward from the mere adoption of green practices towards re-thinking, re-designing, and re-developing of business practices in a more sustainable way. Most of the initiatives in this attempt have so far emphasized primarily on the economic and environmental aspects of sustainable development and overlooking the social dimension of sustainability. As more and more organizations commit to sustainability, there is an increasing concern to incorporate social sustainability throughout their business operations. To evaluate the notion, value and impact of sustainability, typically, some organizations use pre-existing indicators while others look beyond the measurement of impacts by constructing their own system of indicators. This paper draws on comprehensive literature review to come up with broadly acceptable framework of social sustainability indicators. Suggest that core social factors including fairness and equality, poverty, health, education, delinquencies, demography, culture and employee engagement within an organization drive its economic and environmental sustainability. These results offer insight into the emerging phenomenon of formulating organizational sustainable business strategies based on social indicators to attain the ultimate organizational sustainable outcomes. Among the first studies identifying social sustainability indicators from societal and corporate perspectives. And offered comprehensive social sustainability framework for the business world to be adopted.