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dc.contributor.authorAhmad, Syed Zamberi
dc.contributor.authorJabeen, Fauzia
dc.contributor.authorKhan, Mehmood
dc.date.accessioned2018-03-25T11:03:14Z
dc.date.available2018-03-25T11:03:14Z
dc.date.issued2014-01
dc.identifier.citationhttps://adu.on.worldcat.org/oclc/5146147149en_US
dc.identifier.issn0278-4319
dc.identifier.urihttps://dspace.adu.ac.ae/handle/1/808
dc.descriptionAhmad, S. Z., Jabeen, F., & Khan, M. (2014). Entrepreneurs choice in business venture: Motivations for choosing home-stay accommodation businesses in Peninsular Malaysia. International Journal of Hospitality Management, 36, 31-40.en_US
dc.description.abstractTourism is an important industry for Malaysia, and home-stay accommodation businesses play a signif- icant role in aiding the success of the tourism industry. The aim of this paper is to analyse the start-up motivation factors and business challenges for home-stay accommodation businesses. The data were gathered from a survey of 1250 home-stay entrepreneurs in the country with a usable response rate of (n = 853) or 68.24 per cent was achieved, and was analysed descriptively. To get more in-depth under- standing of the phenomenon, interviews with selected 35 home-stay accommodation entrepreneurs were also conducted. It was found that the main motivations of home-stay entrepreneurs are different to those of small- and medium-sized enterprises (SMEs) business in other sectors. The identification of motivational factors in this study provides a clearer account of what actually motivates entrepreneurs to ventures into home-stay accommodation businesses – an under researched area. The paper propose a revised model of motivations factors of home-stay accommodation entrepreneurs, which incorporates two distinct sets of push and pull factors – one that applies to the entrepreneurs of SMEs in other industry and one applies to entrepreneurs in home-stay accommodation tourism industry. The data also present the result of several key business challenges in this unique niche industry such as lack of service orienta- tion, lack of facilities, safety concern, competition with incompliance unregistered home-stay operators and difficult to maintain optimum levels of cleanness. In addition to developing the theory on home-stay accommodation businesses, the findings of this paper will have relevance for policy making and support- ive measures at the federal or state government levels to create an environment that will stimulate the competitiveness of SMEs in home-stay accommodation businesses in their attempts for business growth and key strategy for economic improvement.en_US
dc.language.isoen_USen_US
dc.publisherElsevieren_US
dc.subjectMalaysiaen_US
dc.subjectMotivationen_US
dc.subjectPush & Pull Modelen_US
dc.subjectTourism Managementen_US
dc.subjectService Industryen_US
dc.titleEntrepreneurs choice in business venture: Motivations for choosing home-stay accommodation businesses in Peninsular Malaysia  en_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1016/j.ijhm.2013.08.006


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