Entrepreneurs choice in business venture: Motivations for choosing home-stay accommodation businesses in Peninsular Malaysia
Ahmad, Syed Zamberi
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Tourism is an important industry for Malaysia, and home-stay accommodation businesses play a signif- icant role in aiding the success of the tourism industry. The aim of this paper is to analyse the start-up motivation factors and business challenges for home-stay accommodation businesses. The data were gathered from a survey of 1250 home-stay entrepreneurs in the country with a usable response rate of (n = 853) or 68.24 per cent was achieved, and was analysed descriptively. To get more in-depth under- standing of the phenomenon, interviews with selected 35 home-stay accommodation entrepreneurs were also conducted. It was found that the main motivations of home-stay entrepreneurs are different to those of small- and medium-sized enterprises (SMEs) business in other sectors. The identiﬁcation of motivational factors in this study provides a clearer account of what actually motivates entrepreneurs to ventures into home-stay accommodation businesses – an under researched area. The paper propose a revised model of motivations factors of home-stay accommodation entrepreneurs, which incorporates two distinct sets of push and pull factors – one that applies to the entrepreneurs of SMEs in other industry and one applies to entrepreneurs in home-stay accommodation tourism industry. The data also present the result of several key business challenges in this unique niche industry such as lack of service orienta- tion, lack of facilities, safety concern, competition with incompliance unregistered home-stay operators and difﬁcult to maintain optimum levels of cleanness. In addition to developing the theory on home-stay accommodation businesses, the ﬁndings of this paper will have relevance for policy making and support- ive measures at the federal or state government levels to create an environment that will stimulate the competitiveness of SMEs in home-stay accommodation businesses in their attempts for business growth and key strategy for economic improvement.