• Login
    View Item 
    •   DSpace Home
    • ADU Repository
    • Arts
    • Education
    • View Item
    •   DSpace Home
    • ADU Repository
    • Arts
    • Education
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Analysis of Attitude towards Online and Print Publications: A Case Study among University Students

    Thumbnail
    Date
    2012-12-31
    Type
    Article
    Author
    Cherian, Jacob
    Jacob, Jolly
    Metadata
    Show full item record
    Abstract
    Users enjoy and like both online and print news papers. But it is believed that it is necessary to adopt various modern techniques so as to identify the interests of the young college going population. Factors influencing attitude towards usage of print and online publication have been studied by several researchers. In this modern age, people are provided with a wide range of traditional and digital channels. Currently online news sites have greatly satisfied the expectations of the readers, and there has been a decrease in the circulation of print news papers. This study examines the consumer choice of print and online media with respect to demographics and preference of format. The study adopted a primary quantitative data collection approach wherein a paper based survey of 150 college post graduate students was carried out. Overall these results, acknowledged that the print edition has been the prevailing choice when compared to the print edition in terms of readership and preference and generates more profit to the advertising field.
    URI
    https://dspace.adu.ac.ae/handle/1/774
    DOI
    10.5539/ass.v9n1p52 31, 2012
    Citation
    http://dx.doi.org/10.5539/ass.v9n1p52
    Collections
    • Education

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV