Public Service Logic and the creation of value propositions through framing
Maria Taivalsaari Røhnebæk
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This paper aims to contribute to the scholarly debate on Public Service Logic (PSL) by deepening the understanding of how value propositions in the public sector are created and altered. The PSL literature has so far suggested that value propositions are central to the value creation process, but there is scant understanding of what value propositions are and how they are created and adapted to citizens’ needs. To address this, the current paper explores the design and redesign of value propositions in diverse public service contexts, based on illustrative examples from a multiple case study. The paper contributes by showing how the creation and reworking of value propositions takes place through framing and reframing processes and it explores how the concept of framing can further advance PSL.