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dc.contributor.authorPeralta, Alberto
dc.contributor.authorHermosilla, Javier Carrillo
dc.contributor.authorCrecente, Fernando
dc.identifier.citationPeralta, A., Carrillo-Hermosilla, J., & Crecente, F. (2020). Modelling the Entrepreneur’s Decision on Which Practice Use to Create Sustainable Businesses. In Academy of Management Proceedings (Vol. 2020, No. 1, p. 19467). Briarcliff Manor, NY 10510: Academy of Management.en_US
dc.description.abstractWe have examined how the constructs influencing the entrepreneur’s election of the practice to design and test new sustainable business models connect with their use of such eco-innovation practices. We present a comprehensive model aiming at explaining the use of experimentation practices by entrepreneurs, based on an empirical analysis of a sample of Spanish entrepreneurs (N=234). Using the PLS-SEM algorithms and a sound behavioral model, we modeled eleven constructs (Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Habit, Costs, Speed, Funding, Security and Behavioral Intention). Out of them, only three (Effort Expectancy, Hedonic Motivation, and Behavioral Intention) are meaningful; they explain 73% of the variance of the actual use of an eco-innovation practice and its associated experiments to build sustainable business models. Our results are relevant for entrepreneurs, mentors, educators, investors and public administrations as entrepreneurs might be considering only the easiest and more enjoyable innovation practices, independent if they are in line with sustainable objectives."en_US
dc.publisherAcademy of Managementen_US
dc.subjectNew sustainable business modelsen_US
dc.subjectEffort Expectancyen_US
dc.subjectHedonic Motivationen_US
dc.subjectBehavioral Intentionen_US
dc.titleModelling the Entrepreneur’s Decision on Which Practice Use to Create Sustainable Businessesen_US
dc.title.alternativejournal Articalen_US

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