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    Employing a Lifecycle Typology to Generate a Unified and Strategic Approach to Regional Wine Tourism Development 

    Deery, Margaret; O'Mahony, G. Barry; Moors, Rosetta (Taylor & Francis Online, 2012-08)
    As a leading player in the international wine arena, Australia's wine regions have experienced the full range of lifecycle stages. This article uses a lifecycle typology that classifies regions as emerging, growing, maturing ...

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    AuthorDeery, Margaret (1)
    Moors, Rosetta (1)
    O'Mahony, G. Barry (1)Subject
    Australia (1)
    International wine arena (1)Lifecycle stages (1)Networks and alliances (1)Wine tourism development (1)... View MoreDate Issued2012 (1)Has File(s)No (1)

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