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Language threat in the United Arab Emirates? Unpacking domains of language use
(De Gruyter, 2018)
: The United Arab Emirates’ economic and population growth within the past 30 years has led to a vibrant country where linguistic, cultural and religiousdiversity is the norm. Nevertheless, as Arabic-speaking Emiratis ...
Methods of determining publishers’ advertising appropriation
Some experts recommend the consideration of promotional expenditure as another capital investment and not merely a current expenditure. This could materially alter the entire approach in setting appropriation level. A ...
Perceptual Mapping of Selected Magazines with Multidimensional Scaling (MDS)
The first task of the brand manager when he considers his positioning strategy is to form a reasonably good idea of the market structure in which his brand will be a player. If he is planning to launch a magazine he will ...