Now showing items 1-5 of 5
Measuring the perceived value of malls in a non-Western context: the case of the UAE
(Emerald Group Publishing Limited, 2015-09)
The purpose of this paper is to identify the dimensions of a shopper consumption experience at the mall level, in relation to previous research on customer-perceived value. It aims to identify the customer-perceived value ...
Guest-based hotel equity: scale development and validation
(Emerald Publishing Limited, 2018-10)
This paper aims to measure customer-based brand equity in the context of hotels, and to develop and empirically validate a new scale, named guest-based hotel equity (GBHE), by incorporating the customer perceived value of ...
Use of social marketing in diabetes control in the UAE context
(Taylor & Francis, 2018-01)
Objective: This study aims to provide information on the perceptions of and practices used for diabetes in the UAE with the view to generate evidence-based strategic guidelines for future programs. Method: A multi-method ...
Developing Applicable Scenarios to Install and Utilize Solar Panels in the Houses of Abu Dhabi City
This study examines the utilization of solar panels in the houses of Abu Dhabi city. A presentation of applicable solar power scenarios is displayed on a global scale. Furthermore, solar power applications in Abu Dhabi ...
Knowledge, Attitude, and Practices of Face Mask Use among University Students during the COVID-19 Pandemic: A Cross-Sectional Study
At the peak of the COVID-19 pandemic, the estimated daily use of face masks was at its highest, thereby creating huge public health and environmental challenges associated with the indiscriminate disposal of used ones. The ...