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    • Understanding the impact of wine tourism on post-tour purchasing behaviour 

      O'Mahony, G. Barry; Hall, John; Lockshin, Larry; ETAL. (ResearchGate, 2006-09)
      For small and medium sized wineries, setting up and operating a cellar door is an expensive proposition. These retail outlets are usually located on the winery property and are expected to provide a means of directly ...