Browsing Managment by Subject "Market research"

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    • A situational model development in hospitality retailing : the case of Irish pubs 

      O'Mahony, G. Barry; Hall, John; Binney, Wayne (Institute for International Management & Technology, 2006-01)
      Although importance of situational influences on consumer behaviour has been recognised for some time, little research has been conducted into their effects on hospitality retailing. Over the past decade the Irish theme ...