Browsing Managment by Subject "Loyalty"
Now showing items 1-2 of 2
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Designing memorable guest experiences: Development of constructs and value generating factors in luxury hotels
(Emerald, 2019-06)Purpose Managing the customer experience is critical for hospitality businesses because business viability can depend on the delivery of valued guest experiences. The industry lacks research that can assist in developing ... -
The impact of the antecedents of relationship development on Thai and Australian resort hotels guests
(Elsevier, 2013-09)This study examines the differences in the antecedents of relationship development between Thai and Australian resort guests in Thailand. A modified form of the key mediating variable (KMV) model is used to frame the study. ...