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    • The Drivers of Program Selection in Hospitality Management at Victoria University 

      O'Mahony, G. Barry; Whitelaw, Paul A.; McWilliams, Alan (Taylor & Francis Online, 2013-05)
      As competition in the education sector continues to increase there is an ongoing need for empirical studies into the drivers of student program selection. This paper presents the findings of a study into the reasons why ...
    • Why students choose a hospitality-degree program An Australian case study 

      O'Mahony, G. Barry; McWiZliams, Alan M.; Whitelaw, Paul A. (Elsevier, 2001-02)
      High-school students who enrolled in a hospitality-degree course at Victoria University in Melbourne, Australia, reported that their choice was based on the reputation and availability of a particular course of study rather ...