Browsing Managment by Author "O'Mahony, Barry"

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    • An empirical model of attendance factors at major sporting events 

      Hall, John; O'Mahony, Barry; Vieceli, Julian (Elsevier, 2010-06)
      Sports events represent a major category of event revenue contributing economic benefits to cities and regions. Whilst attendance at sports events is recognised as an important leisure and entertainment activity (Shamir ...

    • Exploring the links between wine choice and dining occasions: Factors of influence 

      Hall, John; Lockshin, Larry; O'Mahony, Barry (ResearchGate, 2001-12)
      Wine consumption in Australia has increased rapidly over the past decade with a subsequent increase in wine sales within restaurants. From a marketing perspective, however, few studies have been conducted into the links ...