Browsing Managment by Author "El-Adly, Mohammed I"
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Investigating the relationship between shopping mall patronage motives and customer satisfaction using importance-satisfaction analysis El-Adly, Mohammed I (IGI Global, 2012-04)Satisfying shoppers is crucial for a mall manager. To do this he/she must focus on attributes of importance to customers, or else he/she may waste resources on improving attributes that matter less. Importance-satisfaction ...