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    • Methods of determining publishers’ advertising appropriation 

      Cherian, Jacob (MEPA, 2006)
      Some experts recommend the consideration of promotional expenditure as another capital investment and not merely a current expenditure. This could materially alter the entire approach in setting appropriation level. A ...
    • Positioning of a new magazine in the publishing market 

      Cherian, Jacob (MEPA, 2006)
      Most magazines are created to serve the needs of readers in a particular country. However successful titles and editorial concepts are increasingly exported to foreign markets as well For magazines the world is truly ...