Now showing items 1-1 of 1

    • Guest-based hotel equity: scale development and validation 

      El-Adly, Mohammed Ismail; Abu ELSamen, Amjad (Emerald Publishing Limited, 2018-10)
      This paper aims to measure customer-based brand equity in the context of hotels, and to develop and empirically validate a new scale, named guest-based hotel equity (GBHE), by incorporating the customer perceived value of ...