Browsing Publications by Title
Now showing items 15-22 of 22
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Perceptual Mapping of Selected Magazines with Multidimensional Scaling (MDS)
(MEPA, 2006)The first task of the brand manager when he considers his positioning strategy is to form a reasonably good idea of the market structure in which his brand will be a player. If he is planning to launch a magazine he will ... -
Positioning of a new magazine in the publishing market
(MEPA, 2006)Most magazines are created to serve the needs of readers in a particular country. However successful titles and editorial concepts are increasingly exported to foreign markets as well For magazines the world is truly ... -
Quality classification via Raman identification of carbon nanotube bundles using artificial neural networks
(IOP Publishing Ltd., 2007)One of the major obstacles for successful mass-production of carbon nanotubes (CNTs) is performing quick and precise characterization of the properties of a given batch of nanotubes. In this paper, we have identified a set ... -
Reflections on the consanguinity and birth outcome debate
(Oxford University Press, 1994-12)The high rate of consanguineous marriages has been implicated as an important factor in the high rates of perinatal mortality and congenital malformations among the UK Pakistani population. This paper critically considers ... -
The trouble with culture
(routledge london and new york, 1996)In this chapter my focus is specifically on the way in which ‘culture’ is used in research and health and social policy in relation to racial minorities. In the discourses on ethnicity and culture, there is an interplay ... -
Windows of opportunity in rotting frames? Care providers' perspectives on community care and black communities
(SAGE, 1994-07-01)This paper presents the findings of a survey in Bradford of a range of care providers' perspectives on the broad implications of community care policy, with a particular focus on ethnic minorities. Viewing the policy from ... -
Young South Asian deaf people and their families: negotiating relationships and identities.
(Wiley Online Library, 2002-01)This paper explores how various and competing identity claims are negotiated by young deaf people and their families. Our findings, based on group and individual interviews with young South Asian deaf people and individual ...