Now showing items 1-2 of 2
Positioning of a new magazine in the publishing market
Most magazines are created to serve the needs of readers in a particular country. However successful titles and editorial concepts are increasingly exported to foreign markets as well For magazines the world is truly ...
Perceptual Mapping of Selected Magazines with Multidimensional Scaling (MDS)
The first task of the brand manager when he considers his positioning strategy is to form a reasonably good idea of the market structure in which his brand will be a player. If he is planning to launch a magazine he will ...