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    • Attitude towards Recycling Among Business Undergraduate Students in Malaysia 

      Osman, Abdullah; Md Isa, Filzah; Othman, Siti Norezam; ETAL.. (AENSI, 2015-01)
      Pro-environmental concern is vital to each nation for continuous survival of future generations. Universities in Malaysia should inculcate pro-environmental behaviour among students since they are the future managers who ...
    • Green Marketing: A Marketing Mix Point of View 

      Solaiman, Mohammad; Osman, Abdullah; Halim, Mohd Suberi Bin Ab. (UNIMAP, 2015-02)
      This paper tries to provide an overview of green marketing from marketing mix point of view. The aim of green marketing is to include environmental issues in the marketing efforts. The idea is that marketers provide consumers ...