Browsing Business by Author "Ong Boon Yong"
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Profit Estimation Error Analysis in Recommender Systems based on Association Rules
Gurdal Ertek; Xu Chi; Gabriel Yee; Ong Boon Yong; Byung-Geun Choi (IEEE, 2015-10)It is a challenge to estimate expected benefits from recommender systems based on association rule mining. This paper aims to address this challenge and presents a study of buying preferences of a sample of retail customers. ...