Media as a tool of awareness in our Society: a case study of District Swat
Abstract
Mass media play a significant role in bring awareness in a society. Its
widely considered as the fourth pillar of the state and has the potential
to influence the masses of the society, this study aimed at evaluating
Media as a tool for awareness in a society, where the researcher used
quantitative survey methodology to measure the phenomena and give
a proper essence to the study; the data was collected through a wellcrafted interview using random sampling of 120 participants; that
included mainly rural farmers, merchants and common labors from
the two rural tehsils of District Swat, KP, each respondent was
individually interviewed through the span of six months i.e. 1st
January 2019 to 31st July 2019, a descriptive statistical approach was
used in the study, the researcher also used statistical methods,
including univariate and bivariate techniques to draw the conclusions
from the collected data of the study.