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    Why students choose a hospitality-degree program An Australian case study

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    Date
    2002-01
    Type
    Article
    Author
    O'Mahony, G. Barry
    Whitelaw, Paul Anthony
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    Abstract
    High-school students who enrolled in a hospitality-degree course at Victoria University in Melbourne, Australia, reported that their choice was based on the reputation and availability of a particular course of study rather than on the overall reputation of the university. This study, which used focus groups and a questionnaire completed by 143 first-year students, found that only 53 percent had decided to study at the university before deciding to pursue hospitality studies. Slightly more than a third reported that they chose the university at the same time that they decided on a hospitality career. Only 10 percent knew that they wanted a career in the hospitality industry before they chose a college. Many students were influenced by positive perceptions of the hospitality industry from personal observations, experience as casual or part-time employees, and media reports on the projected rates of growth in the hospitality industry. The influence of peers and knowledgeable adults was surprisingly low.
    URI
    https://dspace.adu.ac.ae/handle/1/2022
    DOI
    https://doi.org/10.1016/S0010-8804(01)90016-3
    Citation
    O'Mahony, G. B., McWilliams, A. M., & Whitelaw, P. A. (2001). Why students choose a hospitality-degree program an Australian case study. The Cornell hotel and restaurant administration quarterly, 42(1), 92-96.
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