Show simple item record

dc.contributor.authorKhalil, Ashraf
dc.contributor.authorDhir, Amandeep
dc.contributor.authorKaur, Puneet
dc.descriptionDhir, A., Khalil, A., Kaur, P., & Rajala, R. (2018). Rationale for “Liking” on social networking sites. Social Science Computer Review, 0894439318779145.en_US
dc.description.abstractThe “like” feature is popularly utilized by online social media users for different reasons including socializing, giving feedback and giving or seeking attention as well as for pure affection. The “like” function is a gamified element of social networking sites used billions of times per day. Despite its widespread use in the social media space, little is known about the different factors that influence Facebook users’ “like” continuation intention or the game mechanics of “like.” To address this relevant issue, a cross-sectional survey was administered with 728 adolescent Facebook users (12–18 years old). This study utilized the theory of planned behavior to investigate the role of attitude (hedonic motivation, reciprocal benefit, and social presence), subjective norms (primary influence and secondary influence), and perceived behavioral control (self-efficacy and habit) in influencing the continuation intention of “like” as well as the influence of self-efficacy and habit on the game mechanics of “like.” This investigation addresses the urgent need to understand better the postadoption issues as well as the intentions to use specific features of social media. The results suggest that social presence, primary and secondary influence, self-efficacy, and habit significantly predicted Facebook “like” continuation intention. Furthermore, self-efficacy and habit significantly predicted the game mechanics of “like.” Different theoretical and practical implications of the study are presented and discussed in light of prior information systems literature.en_US
dc.publisherSage Publicationen_US
dc.subjectContinuation intentionsen_US
dc.subjectGame mechanics Likeen_US
dc.subjectTheory of planned behavioren_US
dc.subjectSocial mediaen_US
dc.titleRationale for “Liking” on Social Networking Sitesen_US

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record