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dc.contributor.authorChen Wei
dc.contributor.authorSobhan Asian
dc.contributor.authorGurdal Ertek
dc.contributor.authorZhi-Hua Hu
dc.date.accessioned2019-02-06T05:48:46Z
dc.date.available2019-02-06T05:48:46Z
dc.date.issued2018
dc.identifier.citationhttps://link.springer.com/article/10.1007/s10479-018-3040-7en_US
dc.identifier.urihttps://dspace.adu.ac.ae/handle/1/1523
dc.description.abstractMany retailers nowadays operate in an Internet-enabled dual-channel supply chain setting, referred to as “click and mortar”. In such a structure, products and services are delivered through both online B2C (business-to-consumer e-tail) and offline B2C (traditional brick and mortar retail) channels. In this paper, we develop and present a unified modeling approach that reflects a real-world dual-channel supply chain in the food retail industry. Motivated by the actual business operations of a case study, we incorporate the spatial locations of customers, as well as other logistics and operational costs, into the service provider’s pricing and the customers’ channel choice decisions. We develop two models, namely the benchmark and proposed models, and conduct extensive numerical experiments with parameter values centered on actual values. The results reveal that ratio of online and offline profit to the total dual-channel profit vary significantly, depending on the locations of customers and the values of the logistics costs. In addition, our statistical and visual analysis suggest that by jointly optimizing the logistics and operational processes, the service provider can achieve a considerably high profit through both channels, without necessarily expanding the size of its geographical service areas.en_US
dc.description.sponsorshipThis research was supported by the National Natural Science Foundation of China (71471109), the Doctoral Innovation Foundation of Shanghai Maritime University (No. 2017ycx074), and the Shanghai Science and Technology Commission (16040501800). This research was also supported by a Social Research Platform Grant from La Trobe University.en_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.subjectLocation-based pricingen_US
dc.subjectChannel selectionen_US
dc.subjectDual-channel supply chainsen_US
dc.subjectFood retail industryen_US
dc.subjectE-commerce logisticsen_US
dc.titleLocation-based pricing and channel selection in a supply chain: a case study from the food retail industryen_US
dc.title.alternativeAnnals of Operations Researchen_US
dc.typeArticleen_US


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