Modelling the supply chain perception gaps
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This study applies the research of perception gap analysis to supply chain integration and develops a generic model, the 3-Level Gaps Model, with the goal of contributing to harmonization and integration in the supply chain. The model suggests that significant perception gaps may exist among supply chain members with regards to the importance of different performance criteria. The concept of the model is conceived through an empirical and inductive approach, combining the research discipline of supply chain relationship and perception gap analysis. First hand data has been collected through a survey across a key buyer in the motor insurance industry and its eight suppliers. Rigorous statistical analysis testified the research hypotheses, which in turn verified the validity and relevance of the developed 3-Level Gaps Model. The research reveals the significant existence of supply chain perception gaps at all three levels as defined, which could be the root-causes to underperformed supply chain.