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dc.contributor.authorJacob, Cherian
dc.contributor.authorJacob, Jolly
dc.descriptionJacob, C., & Jacob, J. (2012). Green marketing: A study of consumers’ attitude towards environment friendly products.en_US
dc.description.abstractIncreasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.en_US
dc.publisherCanadian Center of Science and Educationen_US
dc.subjectGreen Marketingen_US
dc.subjectGreen Productsen_US
dc.subjectConsumer Attitudeen_US
dc.titleGreen marketing: A study of consumers’ attitude towards environment friendly productsen_US

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