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    • Rationale for “Liking” on Social Networking Sites 

      Khalil, Ashraf; Dhir, Amandeep; Kaur, Puneet (Sage Publication, 2018)
      The “like” feature is popularly utilized by online social media users for different reasons including socializing, giving feedback and giving or seeking attention as well as for pure affection. The “like” function is a ...