ADU Repository
This digital repository preserves and enables easy and open access to all research publications produced in the university.
Communities in DSpace
Select a community to browse its collections.
Recently Added
-
Perceptual Mapping of Selected Magazines with Multidimensional Scaling (MDS)
(MEPA, 2006)The first task of the brand manager when he considers his positioning strategy is to form a reasonably good idea of the market structure in which his brand will be a player. If he is planning to launch a magazine he will ... -
Methods of determining publishers’ advertising appropriation
(MEPA, 2006)Some experts recommend the consideration of promotional expenditure as another capital investment and not merely a current expenditure. This could materially alter the entire approach in setting appropriation level. A ... -
Certified wireless design professional
(udayfield, 2019-08)Certified wireless design professional -
Positioning of a new magazine in the publishing market
(MEPA, 2006)Most magazines are created to serve the needs of readers in a particular country. However successful titles and editorial concepts are increasingly exported to foreign markets as well For magazines the world is truly ... -
Market segmentation in a publishing market
(MEPA, 2006)In today's competitive business world, it is not possible to sell everything to everyone. There are different types of customers, each with different needs and wants, tastes and preferences, different purchasing power ... -
Use of semantic scale in research of publishing business
(MEPA, 2006)A common feature of marketing research is the attempt to have respondents communicate their feelings, attitudes, and evaluations Some measurable form„ To this end, marketing researchers have developed u range of Scales, ... -
Impact of green HR practices on environmental sustainability of a UAE based organization
(EM International, 2018)Sustainability can be defined as the way in which organizations manage their business so that it benefits their people, economy and environment. It is unarguably one of the most important pillars on which a business has ... -
Sustainable Development through Carbon Trading Mechanism in the UAE context
(EM International, 2018-07)Sustainable development is considered as a progressive growth of a nation without disturbing the natural resources and carbon trading is defined as a trading process were two different nations exchange or borrow the carbon ... -
Sustainable business through carbon financing with a special reference to UAE banks.
(2019)Green House Gases (GHG) emission creates the global warming. To reduce the consequence of CO2 emissions, many countries contribute to carbon financing through capture and storage process. Through carbon financing, hazardous ... -
A case study of impact of online media on print media of SRPC
(2011-06)The print-Internet combat has drag ged several traditional publishing cbmpanies into the battleground, promptiyg many erstwhile print media houses to explore the hypnotic world of new media One such company is Saudi Research ... -
Characterization of organophosphate pesticides in the agricultural community :A qulaitative research
(Kalpana Corporation, 2019)Organophosphates are widely used as insecticides in agriculture and they are known to be a cause of poisoning. Organophosphates works by blocking the pathway for the enzyme acetyl cholinesterase leading to cause respiratory ... -
Development and Host Selection of Peach Rootborer on Stone-Fruit Trees in Jordan
(LAP LAMBERT Academic Publishing,, 2011)Field and laboratory experiments were conducted during the period from April 2006 to December 2008 to investigate the life history, reproduction, dispersal, overwintering, and host selection of peach rootborer (PRB). The ... -
Bioecology and control of Capnodis spp. (Coleoptera Buprestidae) in Irbid governorate, Jordan : handbook
(Amman : University of Jordan, 2008)This book comes to illustrate and explain the field experiments conducted in to study the bioecology and control of Capnodis spp. In Irbid Governorate, Jordan. The experiment identified four species of capnodis, and ... -
Isolation, Identification and Manipulation of Almond Borer Pheromones
(LAP LAMBERT Academic Publishing,, 2011)Laboratory and field experiments were carried out during the period from 2003 to 2005 to isolate and identify the pheromones of Almond Borer (AB), Capnodis carbonaria, test the attraction of AB to the isolated pheromone ... -
Global and Environmental Health- Risks and Challenges
(LAP LAMBERT Academic Publishing,, 2017)This book is written in an attempt to place all the global and environmental health risks and challenges in our modern world in one volume. Topics as environment and health, pollution, global warming, population explosion, ... -
Determination of Pesticide Residues on Date Palm in the UAE
(Research India Publications., 2017)Pesticides have been used on plants to protect them and their fruits since ancient times,But we are not always aware of the types of pesticides and chemicals used and how dangerous can they be to us the consumers. In this ... -
Indoor air quality (iaq) in the uae research in environmental health and safety
(2017)Indoor Air Quality (IAQ) has been one of the most important aspects that environmentalists consider. Since UAE residents spend 80%-95% of their time indoors to escape high temperatures. Individuals should pay attention to ... -
Competitive, Sustainable Natural Pesticides
(Elsevier, 2019)To control the negative effects of synthetic pesticides, natural organic pesticides should take place to be an alternative to synthetic pesticides which have a lot of harms on the environment and public health. These ... -
Climate Change Patterns in the UAE: A Qualitative Research and Review
(Technoscience Publications, 2018-07)Climate change is an inevitable challenge for the whole world these days. United Arab Emirates (UAE) is classified among the countries with highest rate of vulnerability to the potential impacts of climate change in the ... -
Behavioral mapping of Abu Dhabi’s public spaces: Urban research photography and cultural clashes
(2019-06)While the study of quotidian practices and daily experiences is now fully appreciated in western urbanism, it is still at an embryonic stage in the emerging new cities of the Middle East. This paper presents an ongoing ... -
Low cost carriers versus traditional carriers and its impact on financial performance: a comparative study on the UAE airlines companies
(Inderscience Publisher, 2017)he initial appearance of US low-cost carriers forced incumbents to create new forms of competitive advantage. However, these hindrances proved to be successful for nearly two decades. In any case, a new report by the NBK ... -
The Distinct Character of a Capital? From Formality to Regularity of Our Ancient Capitals
(IOP Publishing, 2018)Many cities were shaped by dynamics political and commercial factors and manmade layers whereas other capitals have been modeled spontaneously by natural influence, London is great sample of this approach and was described ... -
Industrial Leadership within the United Arab Emirates: How Does Personality Influence the Leadership Effectiveness of Indian Expatriates?
(Canadian Center of Science and Education, 2012)This study seeks to investigate the influence of personality traits on leadership effectiveness of Indian expatriates working in the United Arab Emirates. Survey data were collected from 152 Indian expatriates, who currently ... -
Does effective leadership style drive financial performance of banks? Analysis in the Context of UAE Banking Sector
(Canadian Center of Science and Education, 2013)The success for any organization in its competitive business arena depends upon an effective human resource system that is lien with its organizational strategy. In today’s world banks play an important role in the social ... -
Emergence of Digital Publishing – A Great Challenge to The Print Publications
(Elsevier, 2015)n this modern age, people are provided with a wide range of traditional and digital channels. Currently online news sites havegreatly satisfied the expectations of the readers, and there has been a ... -
Proliferation of E-Newspapers and Its Financial Impact on the Publishing Industry in UAE
(Canadian Center of Science and Education, 2015)Currently online news sites have greatly satisfied the expectations of the readers, and there has been a decrease in the circulation of print newspapers. Proliferation of various e newspapers has given a lot of choices ... -
The Impact of Board Gender Diversity and Foreign Institutional Investors on the Corporate Social Responsibility (CSR) Engagement of Chinese Listed Companies. Sustainability 2019,
(Multidisciplinary Digital Publishing Institute, 2019)The main purpose of this research is to examine the impact of board gender diversity and foreign institutional investors on the corporate social responsibility engagement of Chinese listed companies by considering a sample ... -
Does Corporate Social Responsibility Affect the Financial Performance of the Manufacturing Sector? Evidence from an Emerging Economy
(Multidisciplinary Digital Publishing Institute, 2019)The present study analyzed the impact of corporate social responsibility (CSR) reporting on the financial performance of Indian companies. It used secondary data from 50 manufacturing companies over the period of fiscal ... -
Nonlinear Dynamics of Flexible Rotors Supported on Journal Bearings—Part II: Numerical Bearing Model
(American Society of Mechanical Engineers, 2018)The nonlinear stability of a flexible rotor-bearing system supported on finite length journal bearings is addressed. A perturbation method of the Reynolds lubrication equation is presented to calculate the bearing nonlinear ... -
Nonlinear Dynamics of Flexible Rotors Supported on Journal Bearings—Part I: Analytical Bearing Model
(American Society of Mechanical Engineers, 2018)To determine the bifurcation types in a rotor-bearing system, it is required to find higher order derivatives of the bearing forces with respect to journal velocity and position. As closed-form expressions for journal ... -
Impact of corruption on economic development: Case of Tunisia
(NSP, 2018)In this paper, we predict the economic development of Tunisia by applying the alpha (a) model. The model is first validated for ten countries which were qualified as the less corrupted countries worldwide using the ... -
The impact of technology on At-Risk Student's achievement
(NSP, 2018)n university education a lot of emphasis is placed on the use of a technology enhanced learning environment in teaching to enhance the student learning experience. This paper sought to investigate the impact of such ... -
An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs
(Elsevier, 2018)Entrepreneurship has become an important subject in many undergraduate and postgraduate programs in hospitality and tourism schools since it aims to prepare and train future entrepreneurs to venture into business. This ... -
The study of operating an air conditioning system using Maisotsenko-Cycle
(IOP Publishing, 2018)The project aims to design and build an air conditioning system that runs on the Maisotsenko cycle. The system is required to condition and cool down ambient air for a small residential space with the reduction in the use ... -
What’s Wrong With the ‘War on Obesity?’ A Narrative Review of the Weight-Centered Health Paradigm and Development of the 3C Framework to Build Critical Competency for a Paradigm Shift
(Sage Publication, 2018)Discourse about health that focuses predominantly on body weight is referred to as the weight-centered health paradigm (WCHP). In recent years, there has been a significant increase in critical analysis of the WCHP. This ... -
Implementing Barcode Medication Administration Systems in Public Sector Medical Units
(IGI Global, 2018)Medication errors in healthcare have a high cost since it is one of the main causes of harming a patient; it leads to inefficient utilization of healthcare organization resources. The barcode medication administration ... -
Οικονομική κρίση και κοινωνική συνοχή. Μελέτη 12 Ο.Τ. στο Βόλο.
(Ianos, 2019-03)Οι ακάλυπτοι χώροι των Ελληνικών πόλεων δεν αποτελούν μόνο υπολείμματα του πολύτιμου αστικού ελεύθερου χώρου, αλλά μαζί με τα οικοδομικά τετράγωνα που τους περιβάλλουν αντικατοπτρίζουν τις μεταβολές της αστικής συνθήκης ... -
Durability and Strength of Sustainable Self-Consolidating Concrete Containing Fly Ash
(IOP Science, 2018)In this paper, the durability and strength of self-consolidating concrete (SCC) is assessed through development and testing of six binary mixes at fixed water-to-binder (w/b) ratio of 0.36. In each of the six SCC mixes, a ... -
The Importance of Credit Program Scheme on Waste to Energy Program in Indonesia: Case Study on Tofu Industry
(EDP Science, 2018-04)This study aimed to provide a basis for future policy making in supporting the waste to energy from tofu in Indonesia. The policy studied was the credit program scheme for tofu industry. The financial feasibility, as well ... -
The influence of ict megatrends on global megatrends
(Hrvatsko komunikolo{\v{s}}ko dru{\v{s}}tvo, 2018)In this paper, the author analyses the significant influence of IT on global megatrends. Of the five leading global megatrends, two are in the field of ICT, digital media and new technologies. The main reasons for the ... -
Formulating Interest Subsidy Program to Support the Development of Electricity Generation from Palm Oil Mill Effluent (POME) Biomass: An Indonesian Case Study
(EDP Science, 2018)This paper analyses financial feasibility and cost-benefit and formulates the relevant subsidy program that is currently implemented by the government. We find that providing interest subsidy is financially feasible only ... -
Testing the psychometric properties of the Environmental Attitudes Inventory on undergraduate students in the Arab context: A test-retest approach
(Public Library of Science, 2018)The Environmental Attitudes Inventory (EAI) was developed to evaluate the multidimensional nature of environmental attitudes; however, it is based on a dataset from outside the Arab context. This study reinvestigated the ... -
Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates
(Emerald, 2017)Purpose This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi-perspective framework combining ... -
Parents’ evaluation of services offered to autistic children
(Emerald, 2018)Purpose The purpose of this paper is to identify the assessment by parents of children with autism regarding the services provided by the Center for Special Care in the United Arab Emirates. Design/methodology/approach The ... -
3D kidney segmentation from abdominal diffusion MRI using an appearance-guided deformable boundary
(2018)A new technique for more accurate automatic segmentation of the kidney from its surrounding abdominal structures in diffusion-weighted magnetic resonance imaging (DW-MRI) is presented. This approach combines a new 3D ... -
Exploration and prioritization of lean techniques in a hotel supply chain
(Emerald, 2018)Purpose The purpose of this paper is to develop a framework for identification, categorization and prioritization of lean techniques adopted in a hotel supply chain. Design/methodology/approach A survey tool is used ... -
Monitoring Lead in Soil Water System Using Complex Permittivity
(IOP Publishing, 2018)The complex permittivity was investigated to detect lead contamination in soil. The system used consists of an Automatic Network Analyzer (ANA), a sample holder, coaxial cables and a personal computer for data ... -
Critical points in two-channel quantum systems
(Springer, 2018)Calculations for open quantum systems are performed usually by taking into account their embedding into one common environment, which is mostly the common continuum of scattering wavefunctions. Realistic quantum systems ... -
Automated design and optimization of industrial motion control machines: Verification and a case-study
(IOP Publishing, 2018)Motion control is a form of automation which enables the position- or velocity-control of a machine using an actuator such as an electric motor. The selection of suitable components and actuators for complex mechanical ... -
Quantum fluctuations inside a microcavity with a pair of quantum wells: Linear regime
(OSA Publishing, 2018)Quantum fluctuations of a system formed by two quantum wells inside a microcavity are investigated. The noisespectrum and the autocorrelation function are analyzed, and analytical expressions are derived. It is shown ...
RSS 1.0